Hey Sarath!

About Sarath

Born and raise in Cambodia, where most people heard about Angkor Wat or Khmer Rouge(a bit sad).

  • 👨‍💻 Daily life revolves around coding, product management, brainstorming and connecting with people
  • 🐕 Proud pet parent to Petty (Shih Tzu) and Stella (Golden Retriever)
  • 🏃‍♂️ Enjoys outdoor activities like hiking, park walks, explore nearby city with my fiancé(soon to be wifey).

Professional Journey

  • 💻 Full-stack developer specializing in Node.js, React/NextJS, and PHP/Laravel
  • 🚀 A bootstrapper, co-founded 4 tech startups:
  • SnapyShop: C2C mobile marketplace
  • Pengpos: B2C e-commerce platform
  • Rushero: Pivoted from on-demand delivery to fleet management SaaS
  • Karot: Online/offline fresh produce retail chain.
Skills / Industries
Skilled:
• Product Research/Strategy • UX/UI Design • Software Development • Project Management with experiences led • collaborate and facilitate with different stakholder & cross-functional team ensuring project delivered strong value proposition to the users within timeline.

Industry:
FinTech - Payment Gateway • E-commerce • On-demand Services • Last-mile Logitics • Retails Digital Transform and Software Consultant

Have an innovative ideas and looking for Tech & Product partner? We (team of tech experts) offer Web/Mobile/IoT product development. Feel free to reach out to me for collaboration!
Contact Now
Working Experiences

Jun, 2024

Digital Innovation & Automation Lead, Heineken Cambodia

Spearheaded the development of digital solutions using Microsoft PowerPlatform, collaborating with cross-functional teams to optimize processes and drive business growth. Key achievements include streamlining merchandiser operations, automating POSM image auditing, and implementing data-driven sales reporting, resulting in significant time savings and improved operational efficiency across multiple departments.

Jan , 2024

BD & Project Management Consultant

Provide business strategic direction and project management service to Liberty Technology, I expanded the digital product portfolio through market research and strategic partnerships, securing software distribution deals from Vietnam to Cambodia. Led end-to-end software projects, managing client relationships, project scopes, and international engineering teams. My role combined market analysis, product strategy, and agile project management to drive business growth and ensure successful project delivery.

Oct, 2022

PO – Digital Product Management, ABA Bank

Managed the online payment gateway’s development, optimize performance, provide business insight, conduct market research, collaborate with stakeholders, and implement Agile methodologies to ensure successful product delivery.

Apr, 2020

Co-founder & Product, Karot & Farm Co (Karot Market)

Online / Offline fresh produce focus & grocery retails chain in Phnom Penh, Cambodia.
• Led the development and launch of a digital platform and retail outlets, democratizing access to safe produce in Cambodia. Defined product strategy and vision, shaping the MVP features for the Karot retail app and driving continuous improvement through iterative development.

• Spearheaded the selection of a sophisticated and efficient POS & Inventory Management System by conducting thorough research and collaborating with vendors, ensuring a solution that met business needs.

• Built and led a high-performing team of backend and frontend developers, and delivery operations, fostering a collaborative environment and driving project success.

Oct, 2018

Alibaba eFellowship Program, Hangzhou – China

eFounders Fellowship – Shaping Champions for the New Economy. A global initiative business school by Jack Ma, founder of Alibaba Group & UNCAT to support digital & and technology entrepreneurs in developing countries to become catalysts for digital transformation in their home countries. Represent 3 tech companies from Cambodia including Joonaak, Nham24 & Rushero.

2015

Founder & CEO, Rushero On-demand Logistics

Rushero was founded in late 2015 as an on-demand grocery service, shortly after winning an award in the Mekong Business Competition organized by the National University of Management and McKinsey. The business later pivoted to provide last-mile, door-to-door delivery services, catering to the growing market of social commerce businesses.

Led product development and growth for our asset-light last-mile logistics platform, empowering MSMEs and social commerce sellers. I managed P&L, optimized runway, and created new revenue streams. I drove the product vision from MVP to roadmap, defined key metrics, and led successful iterations. I built a high-performing team, fostered innovation, and secured investor interest through financial acumen and customer-centric strategies.

Jan, 2014

Full-Stack & Tech Lead, inoover Digital Lab

Lead the project delivery and technical team, manage client’s expectation, communicate and collaborate with stakeholders ensuring projects deliver successfully.

2013

Co-founder & Product Development, SnapyShop

Web & mobile hyperlocal C2C social marketplace that enable everyone to be part of the online commerce. Started with connecting people selling & buying secondhand items, enrich the experience through real-time chat.

Spearheaded software development leveraging Ruby on Rails, implemented Shopify Liquid for customizable storefronts, and drove user acquisition strategies. Integrating analytics tools and optimizing user experience, executed A/B testing which achieved a 3% MoM retention rate and increased 25% MAU. My role combined technical leadership, product development, and data-driven growth strategies to create a secure, scalable, and user-friendly platform.

2011

Web Developer, Yoolk Inc

With a background in PHP, I gained first-hand experience with Ruby on Rails, exploring its powerful features such as Object-Relational Mapping (ORM), database migrations, MVC pattern and Ruby gems. This transition allowed me to appreciate the elegance of Ruby’s metaprogramming capabilities, enhancing my overall programming skills and perspective to the modern web framework.

2005

Started with C++ programming journey

My journey into computer programming began in the mid-2000s, introduced by my cousin, who was a third-year university student at the time. I was fascinated by how simple typed text could transform into interactive graphical interfaces, enabling both user input and dynamic displays. This early exposure to technology and the internet ignited my enduring passion for the field, laying the foundation for my future career in digital innovation.